Paid Search Overview
Whether you call it Paid Search, PPC, SEM, or those “Google Ad Thingys” we have you covered. With experience in managing paid search accounts in various industries such as fashion, retail, restaurants, healthcare, childcare, small business and CPG, our experts at DG Consulting can help achieve your goals. Because all businesses are different, our first step in the process is figuring out your marketing goals. We can tailor campaigns to drive brand awareness through traffic or direct responses through conversions. Our direct response campaigns focus on driving conversions (sales, leads, email sign ups, form submissions or downloads) at a strong CPA while our brand awareness campaigns drive qualified traffic at a low CPC. Once your goals are set, our work begins.
First Steps
To start we pull a comprehensive competitor and landscape analysis. This provides a detailed understanding off the competition in the market and a holistic view of keyword costs. Using this data and your goals, our team can determine the strongest strategy moving forward. Once your team has reviewed the competitive analysis and planned strategy, our team will get to work. We can either build a new account from scratch or audit any existing accounts. With an account audit, our team will review the current account set up, keywords & match types, ad units, ad extensions, geo-targeting, bids & search query data to determine the proper optimizations. With all accounts, we tailor our strategies to surpass your business goals.
Ongoing
Our job isn’t complete once the accounts are built. Our moto at DG Consulting is to always be testing and always be improving. As a result, we continually take deep dives into your account to optimize and test new strategies. We provide detailed reports that include insights and future testing recommendations. These reports allow us to connect our recommendation optimization strategies and tie them back to the current results and trends being experienced in the account. Through this process, we are able to continually improve results and provide actionable insights.
Email dgconsultingcompany@gmail.com to learn more about how our Paid Search program can help your business.